Kimberly A. Whitler, PhD

Kimberly A. Whitler, PhD, is a marketing professor, researcher, and former chief marketing officer specializing in marketing strategy, brand management, and business performance. Drawing on nearly two decades of executive experience, she examines how marketing capabilities, technologies, and leadership decisions contribute to company growth.

Education and expertise

• PhD and MS from Indiana University’s Kelley School of Business
• MBA from the University of Arizona’s Eller School of Business
• Professor of Business Administration at the University of Virginia Darden School of Business
• Specialist in marketing strategy, marketing performance, and brand management
• Nearly 20 years in general management, strategy, and CMO positions
• Former marketing executive at Procter & Gamble, David’s Bridal, and PetSmart
• Published in Harvard Business Review, MIT Sloan Management Review, and the Journal of Marketing